Friday, October 24, 2008

My Internet

Everyone seemed to agree with this when I sent it around in an office e-mail yesterday, so I thought it would be worth sharing. From the blog

The premise is owning the rules of your own internet. Or if you're like us, creating an internet interface that you'd like to share with the world. Ideally, the rules below should apply to every website.

It's a pretty comprehensive set of guidelines. However, I'd like to get rid of rule 13, and add a new one of my own:

13. My internet will work for everyone, from Grandma to Grandson. Intuition is a large part of My internet, and applications should follow an ergonomic and logical architecture.

Have any rules of Your internet that you'd like to share?

Wednesday, October 22, 2008

Mandatory Micro Blogging!

Twitter is now an office institution. At least here at Reindeer.

Follow us at for all the latest developments and gossip! Salacious brand insights, Social Media madness, bold face branding, and commercial capers.

Since I head up the Social Media team here, I have a personal stake in the success of this program. Naturally, I'm looking forward to reading the daily Tweets of my fellow employees, even though I can look across the office and make eye contact with every single one of them. But one of the great things about Twitter is that it's an open conversation. Have some insight or comments? Share them! Interested in our campaigns, successes, and what we learn along the way? Follow us!

There's obviously a trend of moving towards transparency, for both brands and their parent companies. However it only makes sense for us, the marketers proscribing this paradigm shift, to lead by example.

Friday, October 17, 2008

New iGoogle Layout Launched

A new iGoogle layout has been rolled out. Got a little surprise when I opened it this morning. Looks good actually. Will see if it still feels good in a week or so.

Wednesday, October 15, 2008

Drink Reindeer Cider

Most people order digital ideas over our bar...

But due to popular demand, look look... Taking advance orders now.

Tuesday, October 07, 2008

Live Blog On Hulu LIVE Election Converage

Live blog of LIVE Hulu coverage of Election.

Promoted on homepage of

Click on it... opens a video window and you see a 30 sec promo

It kicks in to live coverage....




Clear. No skipping. Clear audio. Sharp.

I have paused... and then pressed play again and it went straight to new live point.

Hulu continues to lead the way in online video delivery. Extremely extremely impressive.

Thank you Hulu and congratulations.