Wednesday, December 01, 2004

Sony Ericsson T600 Entertainment Campaign

Reindeer was engaged to create an entertainment program for the launch of the fashionably sleek Sony Ericsson T600.

See our work here:

The T600 Profiler

Our aim was to demonstrate and prove to the target market that the Sony Ericsson T600 was truly cool enough to be part of their social group.

We developed art pieces that included the T600 that stood next to Absolut bottles in the hottest bars around Australia.

Cleo covered a lunch of fashionable executives to launch the Sony Ericsson T600. This group of hard to please influencers loved the personality of the phone.

We developed an online Profiler that decided your social cache. This was forwarded by 62% of the people who took the Profiler. The link is above.


DeltaOneZero was played in Australia in Nov/Dec of 2003. It was a 24/7, real time, all media, immersive, story based adventure. Players from Sydney and Melbourne required an SMS enabled mobile phone, an email address and access to the internet. DeltaOneZero was

Players were sent a short but very clear message prior to the game starting. Save Dylan.

Follow the adventure players went through at

One person was rewarded. Raduza was caught. Dylan walked away...

He is not satisfied. As always, stay aware. Observe your surroundings.