Wednesday, December 01, 2004

Sony Ericsson T600 Entertainment Campaign

Reindeer was engaged to create an entertainment program for the launch of the fashionably sleek Sony Ericsson T600.

See our work here:

The T600 Profiler
http://sonyericsson.lpipserver.com/default.asp

Our aim was to demonstrate and prove to the target market that the Sony Ericsson T600 was truly cool enough to be part of their social group.

We developed art pieces that included the T600 that stood next to Absolut bottles in the hottest bars around Australia.

Cleo covered a lunch of fashionable executives to launch the Sony Ericsson T600. This group of hard to please influencers loved the personality of the phone.

We developed an online Profiler that decided your social cache. This was forwarded by 62% of the people who took the Profiler. The link is above.

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