When people download a song from an application that links them to other people's and friends libraries, you need to go back a few steps to find out how it started. Someone has ripped the audio cd into a collection of MP3 files.
So, now there are two new services that allow you to share video - one is from youtube.com and one is from murdoch owned myspace.com. What is interesting here is that you can share your own video files - now it comes down to what you think are "your own video files". if you watch them on tv and record them on your tivo and then output them as a file and upload it for everyone to view is that cool ?
What is very interesting about all this is that broadcasters are now charging for content that has aired on tv. I think its cool for convenience sake - but hey, I have already sat through the ad supported version of your content - i.e. i have paid - and sometimes its through cable - so i have paid two revenues - cable bill and watched your ads - so I am not entirely sure its fair that they try to control what i do with the content after it.
here is where the tricky part comes in. you go to youtube.com and the myspace service and you can pretty much find any tv show you want - right down to particular scenes. this is only in its first few months as well.
The lines get blurred when you get to re-broadcasting. We all know that when we had videos we could go and air it in a local hall and charge $1 per person. But we knew we could pass the video to a friend, maybe even dub it etc. Now with technology that most people dont understand or look at until millions of younger people are using it, is making it easier to connect with people interesting ways - people are not explicitly going out and saying "hey at 10pm tonight i am screening the latest laguna beach episode" - but they are casually putting links up to it. See, harder to pin it down. Even if you tried to pin that person they would say, its a show i love so i want to show people how much i am into it....
Here is an article about MySpace's new service:
MySpace Launches Video Sharing Service [by rafat] : As mentioned by Rupert Murdoch last week, MySpace has jumped into the video sharing space and soft-launched it service, pretty much cloning functionalities of other video sites like YouTube, Grouper and others. Of course, MySpace has the huge advantage of its huge base of users.
The service allows user to upload their videos, which is encoded in Flash and streamed. Other functionalities like tagging, voting and video embedding into other sites/blogs are also there...
The service doesn't seem to have any big-media content till now, but expect that to happen.
On a slight tangent, there were some rumors of YouTube being acquired, and others in the pipeline. Again, these video sharing sites are like RSS newsreaders...it is easy to build up one internally (or at least outsource the development easily), and it does not make a lot of sense to buy any of these now. It is too early in the game for any of them to have become a destination site, so the brand value is small.
Also as the economics of the business are tough: you are talking about a ton of storage. And then, the piracy issue, which hasn't yet and hopefully won't become a big issue. Anyway, MySpace's launch should be an interesting launch to watch for, for sure.