Wednesday, October 22, 2008

Mandatory Micro Blogging!

Twitter is now an office institution. At least here at Reindeer.

Follow us at twitter.com/reindeer_co for all the latest developments and gossip! Salacious brand insights, Social Media madness, bold face branding, and commercial capers.

Since I head up the Social Media team here, I have a personal stake in the success of this program. Naturally, I'm looking forward to reading the daily Tweets of my fellow employees, even though I can look across the office and make eye contact with every single one of them. But one of the great things about Twitter is that it's an open conversation. Have some insight or comments? Share them! Interested in our campaigns, successes, and what we learn along the way? Follow us!

There's obviously a trend of moving towards transparency, for both brands and their parent companies. However it only makes sense for us, the marketers proscribing this paradigm shift, to lead by example.

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