Thursday, July 12, 2007

G.O.A.T. Animations Go Live

We have been pretty into what goes into the G.O.A.T. product since we were brought on to work on this website for Muhammad Ali, Masterfoods and The Arnell Group.

In the past, we have been briefed on new products who are hoping to provide healthy choices for young people. They end up tasting some where between wood and grass. Mr. Ali and the teams at The Arnell Group and Masterfoods have always been equally obsessed with the rich productr benefits AND taste. G.O.A.T. is right there with the best tasting 'bad' food.

So, we naturally wanted to show off what is inside each piece in the G.O.A.T. packs.

Today we have launched an animation series which aims to give you a real visual insight into what makes up each piece of G.O.A.T. We wanted to make sure you were able to see what most other products would not want you to see- 'what's inside'.

To view the new animations please click here and click on SHUFFLE and then click to see each flavor unfold before your eyes.


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