Wednesday, June 21, 2006

Your mom's social network

Introducing a social network for your mom. MommyBuzz, the recently launched social network from Moxie Moms, is targeting your mom with an online service that is about moms connecting with moms; moms who want to exchange ideas & get together for fun.
MommyBuzz is the perfect solution for busy moms who want to connect with other moms, stay in touch with friends and acquaintances, and get involved with groups of moms who share a common interest. MommyBuzz allows moms to connect whenever they have time: naptime, late night, at the office or whenever,

Obviously, MommyBuzz is attempting to capitalize on a problem they perceive exists with modern moms - they are too busy and don't have time to look for the few social opportunities that exist just for them. They are also betting on soccer moms who work to be Net-savvy enough to find and participate in MommyBuzz.

I am a supporter of niche business, but I'm not sure the audience is there to justify a service like MommyBuzz at this point. My mom has enough trouble figuring out email and Microsoft Office. She would have a hard time wrapping her head around the usefulness of MommyBuzz (granted, she is not in her thirties but she does have a thirteen year-old daughter).

For those moms who are interested, MommyBuzz provides some basic social networking tools for you.
My Buzz: create a personal profile webpage to share interests and photos with friends
and other users in the community

Clubs: create and join mommy clubs with other moms sharing your interests. Clubs have
message boards and live chat rooms for members to stay in touch.

Blogs: keep a blog (i.e., weblog) about whatever...keep it private or share it with your
friends and family; read other public blogs by moms and experts

Classifieds: find and sell used mommy gear

Forums: find and share information about your favorite topics


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