Friday, August 01, 2008

"Unfinished Releases" Versus "Big Product Launch"

Might just be me, but apart from cult releases like iPhone and Halo etc, I feel like product launches are more exciting for the company launching it, than the people they are targeting.Perhaps it is time to take the Google Labs approach. They release products well before they are "finished" and ask people to participate in making it better. The reality is, only a certain percentage of people seek out or go to these sites. Guess what kind of people they are...

Perhaps it is more exciting to let people look under the hood a little or see things before they are usually "scheduled" to. I say "involvement breeds commitment" somewhere between 15 and 20 times a week. I really believe in it.

I think that the people who really like seeing things before they come out, are the same people who like talking about these things with their friends. They want to be the first to know and the first to tell. Once it is out there for everyone to see, there is no real prize or motivation to tell everyone.

It is not conventional. But is conventional really where you want to be these days ?

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