Coffee goes to the sewers

This new ad from Saatchi is really cool. Its a Folgers ad over an NYC manhole. The picture has holes in it so the smoke from the manhole can come through and simulate steaming coffee. Figured I'd let you see it if you haven't already. The Cool Hunter put me on the trail.



Out with the old, in with the new. If I may be so bold, I'd go so far as to call this ad a 'reindeer.' Right here an now, I am officially coining the term 'Reindeer' as a new addition to marketing jargon.

Reindeer (rndîr) noun
1. A great idea
2. An idea or physical incarnation of an idea that breaks new ground or is generally great.

-Marc