Big Rise Over At NBC For Silverman

Been watching the rise of Ben Silverman over past couple of years. Its happened quick and now he is at the top of one of the heaps.

When he was an agent in London for WIlliam Morris he helped broker deals for shows like Who Wants To Be A Miilionaire into the US. Then he launched on his own as Reveille through a deal with a production company and brought over established hits from other countires into the US and sold them into networks like The Office and Ugly Betty. His company created and produced shows The Biggest Loser and Nashville Star.

So he is now Co-Chairman of both NBC's entertainment and television divisions. A huge rise to fame over 3 years and a massive congraulations are in order. Obviously someone who gets stuff done... which seems to be rare these days.


NBC, in Shake-Up, Names Outsider to a Top Position

Content... Not Advertising. "Messin With Sasquatch"

Gone are the days where we are tied to certain distribution channels. We can jump between channels and devices in a second. So its about content now. You ant just buy eyeballs like you used to.

So a company like Jack Link's Beef Jerky are forced to get it. And they so get it. Their "Messin With Sasquatch" isnt advertising. Because I think most people, if they had a button on their tv, would turn advertising off. This is entertainment. While so many brands are trying to make things that look good to them, Jack Link's are making stuff that look good to consumers.

Brands need to stop thinking about return on investment just for them. They need to think in terms of return on investment for customers.

Jack Link's have done a series of sketches called "Messin' With Sasquatch". See more at MessinWithSasquatch.com.They have created a lot of them.


This is my fave spot:




Troy

LiveGamesNetwork Rumblings

Little tech elves work away with the same fervor as the toy factory kind. All in an effort to weave a web that can be played in, upon and around.

Relaunch soon.

Joost For Everyone

The ever trendy beta and invites fad continues.



So we have invites if anyone wants to try it out. It is good but I want more content already.. I get bored of the only thing worth watching on there at the moment which are music videos.

And, please Joost, add a feature where you can create playlists.

Thanks, Troy